“L’Art de vivre” is the French way of thinking for their lifestyle ：putting like salt and pepper a small dose of art in our everyday life! Our mission is “Passionate” to promote and educate this concept that our Brands make their own way in Japanese market. This challenge is really attractive, but at the same time we have to face difficulty that we need to learn and understand deeply today and tomorrow’s market as it changing more rapidly every single day :doing what we were doing yesterday is just NOT relevant. Taking new brands from other countries to Japan and make these Brands popular in the market is a tough challenge, like creating a new brand from nothing. However, some of the brands we have dealt with become more successful than in their original market, and the Japanese model and marketing also help to drive growth in other markets. This is the evidence that Japanese market is more and more interested in our challenge and “L’ Art de vivre.” Thanks to the building up of these brands, we can develop talents and human resources that will be the base of further developments.